1.VOICE GREETINGS WITH AUTOMATED OUTBOUND CALLING SERVICE
A leading jewelry outlet in south India was beginning operations in Trivandrum, Kerala. This was the first store they were opening in the state, so branding and strategic market placement were something that was of critical value’s the company was on the lookout for a novel and innovative mode by which they could announce their arrival.
The launch was scheduled around New Years Eve, and so they chose to leverage the most out of the occasion. They had campaigns running across news papers, radio as well as TV. But in order to make up for any lack of a personal quotient in their other branding endeavors, the company chose vUvOice’s Automated Voice Messaging Platform.
The company had made a prominent movie star announce the launch of the new show room as well as made him convey greetings from their side. This recording was played out as a voice message to the company’s target audience. The campaign was precisely aimed at prospective target markets and the after the first campaign the company has expressed their satisfaction by asking for the service to continue at periodic intervals.
2. TELECOM AND BROAD BAND SECTOR
A national telecom and broadband company wanted to increase their sales conversion rate. They had been using the usual mix of advertisements and direct marketing to gain sales, but were being met with only part success. The company chose to utilize vUvOice’s Automated Outbound IVR with Call Patching service. The campaign was targeted specifically at areas where sales were concurrently low. The outbound IVR carried a recorded message that outlined the services of the company along with individual options which carried specific offers and such. Moreover the IVR also carried an option whereby, if interested the call receiver could connect directly to the company’s call centre and talk in person to a sales executive.
The campaign was met with stupendous success and this one alone had a conversion rate of 40% which was quite comparable to the routine sales activities. The company has begun utilizing vUvOice’s service in other switching areas as well.
3. MEDICAL SECTOR
3. A leading business group, having interests in FMCG products to Education to Medicine, utilized vUvOice’s Automated Voice Messaging System to convey the regards of the company on the New Year to all their customers and clients. The voice message was completely personalized, with the recording made in the chairman’s own voice.
For a company having thousands of clients and several more thousands of customers, the efficiency of a service such as this was un-equable. It is simply impossible for a single person to address such a large volume of people and that was the single biggest USP of the service.
4. LEAD GENERATION WITH AUTOMATED OUTBOUND IVR WITH CALL PATCHING
A leading nationalized bank, which had opened a new branch was trying to extract new accounts from the neighborhood. The going was quite tough as the area already had enough bank outlets and the policies and offers of this bank was being drowned amongst all the others. They too resorted to vUvOice’s Automated Outbound IVR with Call Patching service.
The target area was marked out, and the campaign was imitated. The IVR played out all the offers the bank had to offer along with the option to talk directly to a sales executive. This campaign again was quite successful with a conversion rate of almost 30%.
5. RETAIL
A leading retail outlet, utilized the Automated Voice Messaging Service to convey their regards to their customers on the new year. The outlet, which goes back almost 35-40 years took the opportunity to thank their customers for helping them grow and moreover also used the service to cement their place in the market as against other fresh and overly tech savvy retailers.
This company has in fact come back for a completely voice based customer management solution as well.